Indica Times Style Guide

Language

British English.

Capitalisation

• Title-style capitalisation for all headings except the secondary heading for the lead story.
• For headings, except the secondary heading for the lead story, capitalise the second part of a hyphenated word only if it is a major word (noun, verb, adjective, adverb, or pronoun) and can stand alone.

Verbs

Mood

• Imperative for the concluding sentence in Your RPG Character This Week, Your Warrior Profile This Week, and Indica Helpline.
• Indicative for everything else.

Voice

Keep prose passive. Use active only if the subject of the sentence must be at the forefront.

Personal nouns

• If a name has a personal name followed by a patronymic or matronymic, use the full name in the first instance and only the personal name for subsequent occurrences. If their name has a single word, use just that word.
• If a name contains an epithet or alias, use the full name in the first instance and only the epithet for subsequent occurrences.

Numbers

Use numerals. When a sentence starts with a number, rephrase so that the numeral isn't the first word in the sentence.

Punctuation

• Use the serial comma.
• Use double quotation marks.

Text formatting

• No italics except for the first sentence in Indica Helpline and the translation of the hymn for the week.
• Bold for the concluding sentence in Your RPG Character This Week and Your Warrior Profile This Week.

Everything else is handled by the CSS.

Word choice

Nothing should be NSFW.

Colour palette

From PGW and BR pottery.